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... hilarity ensues

The latest television advertisement for Jack in the Box fills me with unvarnished glee. The ad is a hilarious send-up of Hardworking American Truck ads everywhere, featuring a hideously gilded pickup truck and dramatic men-at-work-with-hamburgers footage (that is, loading the burger in the back of the truck; cinching it down with burly straps, sparks flying from unknown metal-on-metal machinery in the background). But the capper, the scene that sends leaves me giggling without shame on the sofa, is the closer: Jack, gigantic round head covered with a hard-hat, running through a downpour in a muddy workyard toward a woe-is-me real-life Little Bo Peep, cradling a white lamb in his arms, in slow-motion, as Joe-Cocker-style guitars blaze away in the background.

Heather doesn't understand why it's so funny. I have to explain it in short, breathless sentences: Hardhat! Fluffy lamb! Mud! Little Bo Peep! Slow-mo! RAIN!

In short, the ad revels in everything preposterous about truck commercials, and it does it with so much joy that I want to buy stock in the company solely because the ad makes me laugh every time I see it. Heather likens this to her propensity to buy wine for no reason other than attractive labels, and I remind her that we've stumbled upon some very fine bottles that way.

Slow-mo in the rain, for pete's sake! With a lamb!

  1. Alan - I am with you all the way here. It's like hearing some cheesy music from Alanis and having one of your frineds say "I liked that guitar line" - I mean this is Alanis there are no good guitar lines. "Look daddy that car sure is shiney" - it looks nice but is it really - certainly the guitar lines in Alanis's music are far form from good - but "shiney" to those who are imbeciles. Sorry for the rant - I am a Canadian against Alanis!!!
    — Sandy    Mar 28, 01:05 AM    #
  2. Well Sandy - a female Canadian against a Canadian Female Icon. Isn't that interesting? The general public in my opinion have all become mindless "Freinds watchers'-and that is the group that Alanis's music appeals to. They are the same miserable bunch that are herded infront of their TV's to watch the latest Survivor episode. No wonder the advertisers of the World have gone to the lowest common denominator - becasue that is where 90% of the World dwells!!
    — Mandy    Mar 28, 01:10 AM    #
  3. Hey what's up with bashing Alanis. I was searching for some info on Alanis and came across this site. Just because you don't like her, doesn't mean nobody else doesn't. Infact, I am a huge fan of Alanis. I've followed her stuff since day one, please don't bash Alanis. As for the jack and the box commericals, I think they are the best!
    — Jenna    Apr 2, 07:21 AM    #
  4. keep up the good work !
    — jasz    Jul 1, 04:40 AM    #
  5. i really enjoyed your site ! thank you .
    — hentai    Jul 1, 05:24 AM    #
  6. Dumbshit spammer jackasses. Your links have been removed, so find something better to do.
    — Alan    Jul 1, 07:57 AM    #
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