Out to lunch

A new restaraunt has opened up right down the street from my house. According to the sign out front, the restaraunt specializes in Italian and Mexican food, and is called "Pancho Villa's." Although that name is fine, I think the owners just barely missed the nominative cross-cultural jackpot that would come from naming their cafe "Pancho's Villa."

I crack up every time I drive past. Is that wrong?