Collective action and the MacZOT

MacZOT offers discounts on various Mac applications to limited numbers of purchsers, sometimes via bundles of secret applications for a reduced price. In doing so, they apparently generate enough buzz for themselves and the applications to make some money. Today, MacZOT is running their second BlogZOT—BlogZOT 2.0, as they like to call it. It’s kind of an interesting exercise in collective action. When a sufficient number of bloggers post about today’s offering—the mac editor SubEthaEdit from CodingMonkeys—then MacZOT drops the price from its discounted price to zero. Yes, zero. They’ll give away a limited number of licenses for nothing. Each blog entry drops the price by a nickel, until the price reaches zero, at which point MacZOT and TheCodingMonkeys will award $105,000 in software; that’s 3,000 free licenses to SubEthaEdit.

It’s kind of a neat gig, for a neat editor: I’ve tooled around with SubEthaEdit, and its neatest feature is its collaborative editing, which allows multiple users to simultaneously edit the same document, to compose meeting or conference notes, code in parallel, etc. If you’re looking for a neat text editor or are interested in how this kind of giveaway works, consider giving BLOGZOT 2.0 on a try.